BRAND GUIDELINES
Good design is essential to communicating an organization's goals, pursuits, hopes and dreams.
And while “good” design can be purple or red, set in Comic Sans or Garamond, textured or clean, the essential elements in a successful brand identity stay the same.
While this is the basic identity guide for CKX, we encourage smaller organizations to use it as their own template to successfully communicate their brand. Each element is separated and explained, giving the how’s, why’s and what’s.